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An agency for businesses that want to scale. 


What we're about


We love businesses that want to scale, we love their energy, love their ambition and love their desire to test and harness the power of TV advertising to really step change their business performance.

Over the past 15 years we’ve helped UpScale in excess of 50 of the UK’s leading Ecom businesses. The likes of, Purplebricks, Funding Circle, Carwow, Graze, Monese, Hello Fresh, Babylon Health, Nutmeg, Selina Finance and eHarmony.

We’ve helped them UpScale primarily through the careful planning of their TV investment. Starting with testing hyper-targeted TV campaigns and then strategically UpScaling.  


4 services to help you UpScale

Upscale Hyper-Targeted TV

We develop hyper targeted TV plans that drill into a business’s core audience. Our bespoke TV plans start from as low as £3k and can target down to postcode sectors and specific audience attributes like whether the audience owns a pet or is looking to buy a house.



Upscale Communication

We develop carefully crafted communication strategies and plans covering all media channels from search through to TV using our 15 years of UpScale experience to transform the growth of your business. 



Upscale Creative

We develop stand out creative work that brings to life the core Unique Selling Proposition of your business in order to step change your business performance.



Upscale Digital

We develop optimal digital plans that drives your business results using our wealth of experience across search, social, seo and affiliates.




“I’ve worked with Luca at UpScale for close to 8 years, he’s a communications  expert when it comes to working with start up and scale up businesses and what I find really sets him apart from any other agency type is that he treats any business and budget as if it was his own”

Paul Troy CMO & Advisor: Fintech, Price Comparison & Start Ups

“If you are a small business that want to grow I highly recommend you speak to Upscale. Their approach to testing TV at a local level and how they then scale up is exceptional. It has transformed our business to a point where we have achieved our growth targets 3 years faster than we originally planned"

Mark Sherwood Co-Founder of Lovewriting Co


“Luca's scale up credentials are impeccable, he developed our capabilities at PHD in this area to be industry leading and he personally nurtured and turbo charged the growth of some of the largest next generation businesses in the UK.”

Hugh Cameron PHD Chairman

“ I never thought I could get my business onto TV, I believed that was only for big brands with big budgets. With Upscales help, I now advertise on Sky TV ,  just in the postcodes I want and targeted against my core audience. My bookings have never been better for both golf and weddings and I highly recommend any local business that wants to grow to speak to Luca at Upscale."

Jason Fox  Owner Darenth Valley Golf Club

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